Abstract

This paper analyzes the current situation of cultural and creative products in Guangxi, explores the cultural and creative products with creative and unique local cultural elements, through display cultural elements and deepen regional style. Innovative practice of integrating practical function and aesthetic function, and enhance brand image and strengthen quality control management, Optimizing the relevant path of design and development of cultural and creative products in Guangxi, designed series of tea sets, ceramic utensils and the tea containers, frog is the main decorative patterns. Establishes the emotional relationship between people, products and culture through the innovative practice of cultural and creative products of bronze drum tea sets integrating practical functions and aesthetic functions, Bring ancient bronze instruments into modern life with the new appearance of cultural and creative products, So that the local culture can be recognized by the younger generation of consumers.