Abstract

In 2022, Beijing and Zhangjiakou jointly hosted the 24th Winter Olympic Games. The whole country is proud and proud. With the holding of the Winter Olympic Games, Beijing has become the only city that has hosted the Olympic Games twice. However, it cannot be denied that due to the constraints of climate conditions, the popularity of winter sports in China is relatively low, and people's enthusiasm to participate in such sports is low. As a result, the competitive level of winter sports in China is far lower than that of ice and snow sports powers. Compared with countries in Europe, North America and other regions, the domestic ice and snow industry has just begun to develop. At the same time, the scale, influence scope and popularity of the Winter Olympic Games cannot be compared with the summer Olympic Games. Under such conditions, what opportunities can the holding of the Winter Olympic Games bring to the development of China's sports industry. Based on this, this article studies the impact of the Beijing Winter Olympics on the development of mass sports for reference.