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Research on Fan Identity Behavior from the Perspective of Pseudo-social Relationship

Jiali Song*, Xiaorong Tang

School of Public Administration, Southwest Jiaotong University, Chengdu, China.

*Corresponding author: Jiali Song

Published: 9 November 2022 How to cite this paper


"Youth With You 3" "beating the list and pouring milk" deformed star chasing incident presented a chaos in the "fan circle", arousing strong social concern and public condemnation. In recent years, the idol-cultivation-related music reality show represented by "Youth With You 3" has rapidly gathered fans, media resources and commercial capital in a short period of time, becoming a cultural phenomenon that really detonated the "cultivation-related" idol boom. Different from the traditional star-making logic, the "cultivation system" idol-making mechanism focuses on the companionship of social relationships such as mimicry "intimacy" and "emotional", so that the fan group has great control and decision power over the program, and then completes the Self-identity and emotional satisfaction. Fan groups experience themselves, establish themselves in their interactions with others, and realize the projection of "ideal self" through virtual identities and background roles. Therefore, the fan group will not only form an idealized sense of self-identity under the pseudo-social relationship, but also easily develop a mentality of "protection" and "competition" for the ideal role. A good and healthy online fan circle culture urgently needs to form a management system that takes both the government and the platform, and the various social entities work together.

KEYWORDS: Pseudo-social relationship, Identity behavior, Deformed star chasing, Fan circle culture


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How to cite this paper

Jiali Song, Xiaorong Tang. Research on Fan Identity Behavior from the Perspective of Pseudo-social Relationship. OAJRC Social Science, 2022, 3(3), 263-267.

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