Abstract

The rural revitalization strategy has been put forward by the State Council Document No. 1 since 2018. As a major decision and deployment made by the Party Central Committee on the work of agriculture, rural areas and farmers, the 20th National Congress of the Communist Party of China will be held in 2022, which once again emphasizes the issue of agricultural power. With the development of China's rural revitalization strategy and the development of new media technology, some rural youths choose to return to their hometowns to start businesses and become a "new farmer". These new farmers have mastered modern information technology, have innovative thinking and a concept of getting rich that is different from their ancestors, and use the tool of short video to obtain a new way of making a living for themselves and their families. In this process, in order to gain more traffic, Sannong bloggers are also actively presenting themselves. This article will take the head blogger of the watermelon video "Chuanxiang Xiaomeier" as an example, and focus on the systematic analysis of the self-presentation strategies of such Sannong bloggers.