Abstract

In recent years, the rapid development of e-commerce has brought more development opportunities for China's agricultural product market. Relying on the  e-commerce platform, China's agricultural product sales model and logistics services are integrated with Internet technology to achieve transformation and upgrading. At present, the agricultural product sales models based on e-commerce platform mainly include the business to consumer model, business to business model, farm direct sales model and online offline integration model. The corresponding logistics distribution scope is wider, the delivery time and location are more accurate, and the order form is the main mode. However, there are still many problems in the logistics service and sales mode of agricultural products. Therefore, this paper puts forward corresponding optimization strategies for the existing problems, in order to improve the level of logistics services, optimize the sales model, and promote the modernization of the agricultural product market.