Abstract

As the development of China’s economy since 1978 and its intention to join the world economy development since 2000, more and more Chinese started going out to study, conducting business and traveling abroad. China has become one of the top 10 source markets for international travel. The recent growth of outbound travel from mainland China has significantly affected the world travel market. Almost all developed countries see the importance of Chinese tourism market and develop various strategies to attract more Chinese tourists because of their high expenditures. Australia is also among this list. Although it is important to notice that domestic travel plays a significant role in the Australian tourism industry, international travelers also matter, especially China. This paper mainly studies the potential changes of age group and group tour of mainland China visitors to the natured-based attractions in Queensland and NSW via collecting and analysing related data from International Visitor Survey. This project uses the Microsoft Excel to manage existing estimated data collected from Australia Research Tourism to analyse the potential trend existed and to study potential changes accordingly. Moreover, due to the consideration of the manageability of the data, this paper only includes the data of the nine activities outlined in the category of Nature/Outdoor activity from the IVS database. The remain of this paper starts with literature review on the development of China’s outbound tourism, Australian tourism industry. Finally, it concludes with the summary of key findings, stating the value of the research, limitation of the research and opportunities and suggestions for the future research.